Monday, 16 August 2010

Notes to an advertiser

A few comments from somebody who works in advertising, but also remembers they are a member of the public.

1) Tomorrow’s technology today, is by its very essence, today’s technology today.
2) Innovation does not have a human face. And if it did, I’m sure it would be a very smug one that deserves a slap.
3) You are not freedom. You are not strength. You are not technology. You are not such stuff as dreams are made of. You are an overpaid actor talking nonsense from a script and selling your soul for the Yankee dollar. Bank balance 1 – Integrity 0
4) Social networking is just what it says. ‘Social’. It is not corporate. If a product says it has 56,382 facebook friends then it is probably because that product and their advertising agency have 56,382 employees between them.
5) A flash mob began as an anti establishment fun activity. By the people for the people. Not by a corporation for its customers. If you try to do a branded version you stand a very real danger of looking monumentally stupid. (Yes I’m looking at you here Dr Pepper)
6) Brand advertising that doesn’t include a product had better include at least a product truth. Otherwise it is nothing more than a bunch of egos tugging each other off.
7) Your product is not New and Improved. It is either New or Improved, it can’t be both.
8) If your product is now suddenly twice as good as it was, then it must have been really shit before. You know, when you told us it was great.
9) If I am buying a shampoo I neither know nor care what Pentipepsides are. You know I don’t know what they are, and I know you know I don’t know what they are. I also know you don’t know what Pentipepsides are either, so let’s stop kidding ourselves.
10) Fun size means small, which means I, as a consumer, get less. What’s fun about that?

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Tuesday, 10 August 2010

Gr8t post innit?

As me get older an’ everytin’ me want to stay feelin’ young, yeah. So me got ta tinkin’ dat it be time me got down wid da young uns, Yo! Age is just a state a mind, yeah. And me got da mind of da yoof, innit. So me gone and got me some well good jeans yeah, dat hang round me thighs so me can hardly walk and dat, widout lookin’ like some kinda constipated duck, ya get me?

Me also gonna’ stop pluggin’ me headphones into me phone, so all dem oldies can hear what me listen to as me walk down da street listenin’ to me Ragga, innit. After that yeah, me gonna’ buy me one of them hoodies and start lookin’ menacin’ an that.

Me bought a sk8board, but me did a move that was well wrong and now me got a slightly disloc8ted shoulder, so me give it up and me spend me spare time wid a good book, or a well wicked documentary on BBC4.

Me an me bloods is meetin l8ter to hang out round the shoppin’ centre an drink Stella and sneer at people an that. But first me has to mow me lawn, as it is getting well out of hand innit? Yesterday me went to get me ear pierced with a well-wicked jewel ting, but it didn’t really go wid me ear hair. Which was well shit.

Me homie buzzed on da phone earlier to arrange a meet at Maccy D’s for a burger kindathing. But me had to give him the big whatever cos I already had a nice antipasti of mozzarella, chilli and lemon crostini so me was well stuffed.

He said “No worries bro, that’s life.”

I said “Yo, Life is a series of collisions with the future; it is not the sum of what we have been, but what we yearn to be. Innit?”

He said “Bollocks!” which me thought was well sick.

Anyway, me gotta’ go now, me has a mash-up to put up on youtube an’ shit, but first me gonna treat myself to a facial scrub before having a light nap.